Ben Frazer


Over 20 years as a creative designer (print, digital, motion, animation, film and photography) and with experience working in creative agencies, as a freelancer and also being an in-house designer, I am uniquely positioned to guide you through every aspect of the design process.

Below, you’ll find an overview of my creative methodology alongside a portfolio that reflects my breadth as a multi-disciplinary creative. You can download a simplified portfolio by clicking the button below.

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Showcasing Elegant Designs and Client Stories

Discover the creative journey behind each project, illustrating how minimalist design elevates brand presence.

Coca-Cola


Sales Training Videos

Coca-Cola commissioned a series of animations for their pan-European sales training programme. The project required precise localisation across nine languages, including voiceovers. I developed a workflow that ensured linguistic accuracy and high-quality production without relying on automated translation.

SIMS visual identity booklet

Capita SIMS


Visual Identity

Elevating Brands Through Minimalist Design

This overview highlights how Ben Frazer’s designs streamline communication and amplify aesthetic appeal.

I bridge the gap between strategy and innovation. By translating complex concepts into targeted design solutions, I ensure brand impact across digital, social, traditional, and mixed-media channels.

My approach is anchored by a strong foundation in graphic and print design, ensuring that every project, whether digital or tactile, is grounded in solid design principles. From leading client pitches, leading a team of in-house or project specific designers, directing professional photo/video shoots or delivering detailed visual identities, laying out easy-to-understand brochures, or punchy attention grabbingh social media posts, I navigate every stage of the creative process with precision. I am dedicated to maintaining brand consistency across every touchpoint and am constantly asking one important question: “why?” to ensure every design choice serves a greater purpose.

Experience Refined Design and Lasting Impact

Discover the elegance and clarity that define Ben Frazer’s minimalist graphic artistry.

Minimalist Visual Storytelling

Crafting clean, impactful designs that communicate your message with sophistication and clarity.

Elegant Typography Mastery

Employing refined type choices that enhance readability and create a harmonious visual flow.

Seamless Interactive Animations

Integrating smooth motion to elevate user engagement while maintaining a premium aesthetic.