Visual Identity
the
client
the
solutions
the
brief
SIMS schools software needed to have a refreshed look and feel to appeal more to the primary and secondary education sectors.
the
solution
Keeping the basic assets, I introduced additional colours that, and created a ‘Tonal Stretch’ to allow the brand to be able to align the comms from business simplicity to primary bright and fun.
I also added ‘block’ page assets to aid linking of page flow or to highlight elements and added a hand written font for a more whimsical way to highlight key text.
