Visual Identity &
Packaging Design
the
client
the
solutions
the
brief
The wonderful team at [head] wanted a help with their brand and visual identity as well as translating that into their packaging solutions for their bottle shrink sleeves
the
solution
I worked with the [head] team to develop their identity in 5 stages:
1. Understand (goals and personality)
2. Target Audience (market & user research)
3. Develop Visual Identity and Tone of Voice
4. Implement (Brand & visual guidelines)
5. Evaluate (Review and adapt brand)
Working through these phases allowed us to develop a strong contemporary look and feel that was clean and fresh.
