The Drax Energy Solutions team wanted an updated and refreshed look and feel for their fixed products brochure, moving away from what they considered old “corporate imagery” they had been strong armed into using.

Whilst the overall brand was 80% fixed, I used more dynamic imagery with a newer fresh feel and tweaked the paragraph styles away from the traditional progressively lighter weigh font hierarchy to a lighter title weight and encouraged the team to reduce the copy to keep plenty of white space and aid readability.

To update the feeling of the table, rather than the tired square edges i echoed the round cap ends of the font in them to allow for a softer feel and a less rigid layout option.